Secret Temptation - Ad

“Sorry boys”, that’s what the ad says, but sorry ‘secret temptation’, your current ad on how to get a gift from a boy is lame.

I was upset watching this ad. Are we not in the century where women is independent, self sufficient, strong and level headed? Using a deodorant to attract a boy is different, and that we have seen in some ads, but to get gifts from him, how insensitive is that? Is this ad trying to portray that girls are cheap and do this to get gifts from boys? I think it is a very generalized and inappropriate remark on women.

Look at the ad once again. Starts with “how to get a gift from boys”. Wearing ‘secret temptation’ is the way to do. So, to get a gift, that too from somebody you work with, go to him and tell him that the gift was good. When he is puzzled about the complement, tell him it might be the other guy in the office. WOW!! How does people come up with such mean ideas? And again, it works, the guy gets a gift box. Superb!

Can’t we have some more sensible ways to advertise the product?

This, for me, is a very B‘Ad’!

Sowmyashree Gonibeedu

Online Store Ads

Flipkart

Kids with adult voices, witty with innocence makes this ad very likeable. Be it the laptop ad, or the one emphasizing on payment on delivery or the faultlessness of the products, these ads are just entertaining.
The laptop ad where 2 cute gals are in a parlor getting their face and hair done, talk about boyfriends and gifts. Expressions of these cuties are so good, that too when one asks the other “kahan hai smarty aaj kal?” is amazing. The voices used are very expressive and say it all.
The one emphasizing on “cash on delivery” where the elder generation dad is not ready to pay online and two guys talk about that, the pause and stare at the fellow female colleague, smartly done.
Latest one talking about, decide looking at a photo/image of the product and relating that to yesteryear marriages, is also very good. The concept, expressions, voices, costume, too good. I won’t change the channel when these ads are on.
Also the one that tells that faulty product will be replaced, using the wrong remote, so natural and happens with day to day life. So nicely done.

I think this has made an influence on Indian buyers already. I see a lot of my colleagues shopping online for books, shoes, clothes now. They select T-shirts, customize them and get it delivered to office and pay. Books are also bought online and it has cost advantage too. sometimes, if not for shopping, these websites are checked to know the new styles and brands and what suits the best with the budget. Sometimes, when these sites are browsed for checking and education purpose, some online shopping also happens.

Flipkart is not the only player in the market with a creative ad. There is zabong, myntra, so many coming up now. But I think flipkart has the first mover advantage and with its strong ad campaign with unique ads, it has grabbed the top of the mind recall space of large audience. Not just online shops, but also the ones where used items are sold, are taking a stronger portion of the shopping basket of an Indian. Looks like a picking up trend, not just with tech savvy guys, but also with normal people.

I welcome more such creative ads and enjoy watching them.

Sowmyashree Gonibeedu